Born in Mexico and brought up on the beach, Corona is the
perfect compliment to life’s simple pleasures.
The golden colour, light refreshing flavor and iconic hand
painted bottle, topped off with a freshly squeezed lime.
When the living is easy, the beer is Corona.
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Corona beer’s history begins in 1922 when Grupo Modelo was formed
and directed in part by Spanish immigrant Pablo Diez. In 1925 the
first production run of Corona was bottled and within a decade it
had become the top selling beer in Mexico. Part of the beer’s
success can be attributed to its carefully planned packaging and
marketing strategies. From its origins, the company worked hard to
come up with innovative ways to present its beer as a modern and
refined Mexican drink, offering a competitive alternative to
Corona’s biggest rival in Mexico pulque. It soon introduced the
first bottle with the label printed right on the glass instead of a
sticker. The bottle itself still touts this beer as la cerveza mas
fina (the most refined beer).
In 1979, the company began selling their beer in the United States.
By the mid 80’s the Mexican beer was a U.S sensation, especially
among surfers and young college men, many of whom had visited
Mexican beaches and had seen the distinctive clear long neck
bottles with a crown logo. These consumers were thrilled to see
their favorite Mexican spring break beach beverage available at the
convenience store near their homes. U.S sales of the beer
skyrocketed and by 1985 Corona was being exported to New Zealand,
Australia and Japan. The beer’s enormous success north of the
border surprised everyone including Corona executives, who
scrambled to avoid shortages of the product around the country.
The company encourages consumers to lead a more relaxing lifestyle
in the spirit of Mexican beach bum Jimmy Buffet’s Margaritaville
anthem. Buffet himself has appeared in a number of Corona ads and
products. The company’s philosophy includes the carefree notion of
living in the moment with old and new friends, insisting that “we
try not to complicate things”. The Corona name and logo conjure
visions of people on the beach stuffing wedges of limon in their
long neck bottles to add a tangy twist to their sunny lives.
Specifications of Corona Extra Beer 355ml x 24
What's in the box:
24 x Corona Extra Beer 335ml
Failure to present a valid Photo ID is grounds for delivery refusal
No returns available AND must be received by persons aged 18
I ordered this product on 21st July with express delivery and it was supposed to be delivered by Saturday. It's 24th July already and I haven't received the product. Also, it shows on the app that the product is delivered.
After almost a week after purchase I got an email from Lazada saying that order wa cancelled. Lazada did not even bother to explain why my purchase was cancelled. Total lack of consideration towards its clients.
Read some reviews and wasn't too hopeful that the beers would be delivered on the same day considering I made the purchase around 7pm. Pleasant surprise that they managed to deliver by 10pm the same evening! Expiry date is April 2018. Overall very happy with the purchase and will be purchasing again soon.