With the motto “laughter is the best cosmetic,” Benefit Cosmetics exists to make women around the world feel good and have fun, because we believe that’s when they are their most beautiful. We are a fun, fast and fabulous cosmetics brand that aims to instantly solve every girl’s beauty dilemma, anytime and anywhere.
This iconic San Francisco based beauty brand was founded in 1976 by Jean and Jane Ford, dynamic twins from Indiana who have been enthused about beauty since birth. Together, they developed Benefit’s cult favourite “fake it” makeup products and bold and girly packaging, proving the mantra that makeup doesn’t have to be serious to look good.
From the best-selling They’re Real! lengthening mascara to Hoola matte bronzer, the POREfessional face primer, and Goof Proof eyebrow pencil, Benefit Cosmetics offers the freshest beauty fixes around. Be it candy-coloured box o’ powders or heaven-sent primers, find all your favourite products from this iconic beauty brand in one place, here at Lazada.
Laugher is the best cosmetic, so grin and wear it!