When the movie was released last 2014, kids, teens, and adults alike laughed at the comedy and were awed with the creativity displayed by Emmet and his crew. For the kids the movie reflected how they played with the blocks and made vehicles, robots, and toys by putting them together. For the older audience, it brought back memories of how these toys were part of their lives and played with them; reminiscing on how the blocks they played with are still relevant today. This is the influence Lego have with us. The extreme popularity of the toy set prompt their group to make more blocks and sets that kids can play, and in turn pass on to their kids someday.
Lego’s popularity in Singapore is widely due to the notion that this is a toy that can be played by children of all ages and genders. It doesn’t matter if you are a toddler, or a kid; boy or a girl. Build whatever you want to build, and you can be happy. Lego also has a lot of themes in their sets, from construction, to racing, to even space exploration. The scope of Lego’s building sets can even incorporate superheroes like Marvel and DC, movies like Star Wars and Harry Potter, and even other toys like Transformers and Barbie. For the kids who play Lego, this mixture of characters can be the most fun thing they can play with.