Corona beer’s history begins in 1922 when Grupo Modelo was formed
and directed in part by Spanish immigrant Pablo Diez. In 1925 the
first production run of Corona was bottled and within a decade it
had become the top selling beer in Mexico. Part of the beer’s
success can be attributed to its carefully planned packaging and
marketing strategies. From its origins, the company worked hard to
come up with innovative ways to present its beer as a modern and
refined Mexican drink, offering a competitive alternative to
Corona’s biggest rival in Mexico pulque. It soon introduced the
first bottle with the label printed right on the glass instead of a
sticker. The bottle itself still touts this beer as la cerveza mas
fina (the most refined beer).
In 1979, the company began selling their beer in the United States.
By the mid 80’s the Mexican beer was a U.S sensation, especially
among surfers and young college men, many of whom had visited
Mexican beaches and had seen the distinctive clear long neck
bottles with a crown logo. These consumers were thrilled to see
their favorite Mexican spring break beach beverage available at the
convenience store near their homes. U.S sales of the beer
skyrocketed and by 1985 Corona was being exported to New Zealand,
Australia and Japan. The beer’s enormous success north of the
border surprised everyone including Corona executives, who
scrambled to avoid shortages of the product around the country.
The company encourages consumers to lead a more relaxing lifestyle
in the spirit of Mexican beach bum Jimmy Buffet’s Margaritaville
anthem. Buffet himself has appeared in a number of Corona ads and
products. The company’s philosophy includes the carefree notion of
living in the moment with old and new friends, insisting that “we
try not to complicate things”. The Corona name and logo conjure
visions of people on the beach stuffing wedges of limon in their
long neck bottles to add a tangy twist to their sunny lives.
Specifications of Corona Extra Beer 355ml x 24
What’s in the box
24 x Corona Extra Beer 335ml
Rating & Reviews of Corona Extra Beer 355ml x 24
4.7 out of 5
Best kffer9 months ago
What else can one ask for...getting good beer delivered to your door step that too at a very competitive price. This was my 2nd order. Recommended
Don't buy during special day?3 months ago
by Lim M.Verified Purchase
Good - fast delivery within 2 days.
Bad - requested to write a review today and with the hype about 12/12 found that price has gone up
4 months ago
by VVerified Purchase
Read some reviews and wasn't too hopeful that the beers would be delivered on the same day considering I made the purchase around 7pm. Pleasant surprise that they managed to deliver by 10pm the same evening! Expiry date is April 2018. Overall very happy with the purchase and will be purchasing again soon.
Great beer at a great price!9 months ago
by Suresh R.Verified Purchase
This is the cheapest that you can ever find in Singapore and the beers are delivered within 2 days through Ninja Van! Absolutely fantastic!
Great Value!12 months ago
by Louise G.Verified Purchase
Much better value than anywhere else I was able to find this product in Singapore. Delivered before the estimated arrival date. Great service!