【咀香園】Choi Heong Yuen Macau Vegetarian Phoenix Rolls with Seaweed & Shredded Pork Jerky 300g

Choi Heong Yuen Bakery was founded in Macau in 1935 by Huang Jiexin, who opened its first store at No. 20 Travessa do Auto Novo, Macau. It operated as a bakery retail business, with its main customers being passengers boarding and disembarking nearby piers. Its most popular product was Chinese almond cookies.In the 1960s, the bakery was taken over by Huang Yongchang. Choi Heung Yuen devoted itself to the research of altering the traditional taste of almond cookies, changing the almonds, that had always been ground, into small almond grains. At the time, many customers were full of praise, calling the cookies “Choi Heong cookies". The bakery later embarked on a new endeavour, introducing on-site pastry making in its stores, where the chef would play radio music while making pastries as a way of attracting customers. In the 1980s, after the bakery owner visited Japan, he introduced fully automated individual packaging machines to his stores, pioneering a new marketing model for the Macau souvenir industry.