Loreal Paris Elvive Color Protect Purple Hair Mask / Shampoo / Conditioner / Oil

DescriptionKeep your blonde, highlighted brunette, or grey hair looking bright and cool-toned with the L’Oréal Paris Elvive Colour Protect Purple Series. This complete 4-step anti-brass hair care set is formulated with high-performance purple pigments that instantly neutralise unwanted yellow, orange, and brassy tones. Designed for bleached, highlighted, blonde or grey hair, this system revives dull colour and restores softness, shine, and vibrancy.1. Elvive Colour Protect Purple ShampooA powerful purple toning shampoo that deposits violet pigments to instantly cancel out yellow and brassy tones. Ideal for maintaining cool, ashy, or platinum shades. Leaves hair brighter, cleaner, and refreshed from the first wash.2. Elvive Colour Protect Purple ConditionerA lightweight yet nourishing conditioner that softens and detangles while supporting the toning effect of the purple shampoo. Helps restore moisture to colour-treated hair without weighing it down.3. Elvive Colour Protect Purple Hair Mask A salon-strength purple toning mask enriched with purple pigments and a UV filter. Provides deep repair for bleached or highlighted hair while instantly correcting strong yellow and orange tones—ideal for brunette highlights and blonde bases that need a weekly refresh.4. Elvive Colour Protect Purple Reviving OilA unique purple leave-in oil that neutralises brassiness while smoothing dry, damaged ends. Adds shine, nourishes hair fibres, and revives dull colour. Perfect as the final styling step for glossy, vibrant blonde or highlighted hair.Directions1. Apply shampoo to wet hair and lather evenly from roots to ends.2. Leave on for 1–3 minutes to allow the purple pigments to neutralise yellow and brassy tones.3. Rinse thoroughly.4. Follow with the Purple Conditioner or Hair Mask for best results.5. Use 1–2 times per week or as needed to maintain your desired tone.