Marketing 7.0 by Philip Kotler - Hardcover - 9781394329861

Marketing 7.0Author: Philip KotlerFormat: HardcoverPublisher: John Wiley & Sons IncPublished: 2026ISBN: 9781394329861About this bookLevel up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human. Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: Why digitalization, AI, and immersive technology unlock the consumer mindHow performance marketing and AI obsessions kill authenticityHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.--Disclaimer-- While every attempt has been made to ensure stock availability, occasionally we do run out of stock. To confirm availability or book cover version, please chat with our store before purchase.