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PUREEN BABYCARE
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Pureen A-B-D Detergent Powder 1.2kg x 6 boxes (Carton Pack)
(2 reviews)
  • Powerful oxidising action that kills harmful germs effectively
  • Superb cleaning action that removes stubborn stains and dirts
  • Contains Perborate that bleaches safely for both white nappies and coloured clothing.
  • Brightens fabrics
  • Unique fragrance that leaves fabrics smelling fresh
  • No pungent odour even after overnight soaking
SGD 36.00 -27%
SGD 49.20
PUREEN BABY WIPES (FRAGRANCE FREE) 2X100'S X 12 PACKS
  • Made of soft and thick cottony material
  • Fragrance Free
  • Alcohol Free & Paraben Free
  • Hypoallergenic & Dermatologically Tested
  • Enriched with soothing Aloe Vera and moisturising Vitamin E
SGD 76.80 -33%
SGD 114.00
PUREEN BABY WIPES (FRAGRANCE FREE) 2X100'S X 3 PACKS
(1 reviews)
  • Made of soft and thick cottony material
  • Fragrance Free
  • Alcohol Free & Paraben Free
  • Hypoallergenic & Dermatologically Tested
  • Enriched with soothing Aloe Vera and moisturising Vitamin E
SGD 22.50 -21%
SGD 28.50
PUREEN A-B-D LIQUID DETERGENT 2 LITRE X 3 BOTTLES
(1 reviews)
  • Product Features: Contains a powerful germicide that kills germs on baby wears (e.g. bibs and cloth napkins).
  • No pungent odour even after overnight soaking. Combines highly effective ENZYMES that remove stubborn stains. The anti-depository agent also prevents re-deposition of removed dirts, for more superb cleaning action. Cleans effectively and gentle on fabric (e.g. baby wear/napkins). Imparts smooth feel to the fabric. This low suds formulation is easy to rinse and prevents overflow in washing machines.
SGD 30.90 -21%
SGD 39.00
Pureen H-A-D Liquid Detergent 1000ml bottle
(1 reviews)
  • Leaves no chemical residue on fabric
  • Does not irritate delicate skin (hypo-allergenic).
  • Leaves fabric naturally soft with a fresh, clean scent. (Does not require softener).
  • Increases cloth life-expectancy.
  • Cleans all the way to the fibre
  • Effective in removing stains and odours i.e. grease, blood, tar, ketchup, pine sap, red clay, mildew, grass.
SGD 12.80 -1%
SGD 12.90
Pureen Baby Head To Toe Wash 750ml x 3 bottles
  • Cleanses baby's entire body, from head to toe conveniently. 
  • Unique 'Tear-free' formula that is gentle to the eyes and skin.
  •  Enriched with Pro-Vitamin B5 and Vitamin E to care for baby's delicate hair, scalp and skin. Mild enough for everyday use.Ideal for adults too.
SGD 19.50 -19%
SGD 24.00
Pureen Liquid Cleanser (No Flavour) Refill Pack 600ml x 12 packs (Carton Pack)
(4 reviews)
  • Effective in removing milk fats and stains
  • Safe for cleaning baby accessories
  • Convenient for washing baby accessories
  • Safe for cleaning fruits and Vegetables
  • No Flavor
SGD 57.60 -30%
SGD 82.80
Pureen Kiddiwash Liquid Detergent 2 Litre
  • Kills Germs
  • Stain Removal Colour Care
  • Low Suds Softener
  • Brightens, whitens and freshens fabric. Biodegradable and phosphate-free
SGD 12.30 -7%
SGD 13.20
PUREEN LIQUID CLEANSER (ORANGE) REFILL PACK 600ML X 3 PACKS
  • Product Features: Effective
  • Effective in removing milk fats and stains. Safe
  • Specially formulated from plant based surfactants. Safe for cleaning baby accessories, fruits and vegetables. Convenient For washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys)
  • Just dilute 2.5ml (1/2 teaspoon) of Pureen Liquid Cleanser with 1L of water. Immerse the accessories into the solution and use Pureen bottle/teat brush to clean feeding bottles and teats. Rinse well with water. Use Pureen Sterilizing Tablets to sterilize the cleaned feeding accessories. For Washing Fruits and Vegetables
  • Dilute ¼ teaspoon of Pureen Liquid Cleanser with 5L water. Immerse the fruits and vegetables for around 5 minutes, clean them and rinse thoroughly with water.
  •   Packing: 600ml per pack
  •   Product Shelf-Life : 3 years from date of manufacturing
SGD 15.60 -25%
SGD 20.70
PUREEN KIDDIWASH DETERGENT 2 LITRE X 3 BOTTLES
  • Kills Germs - Sanitizes soiled clothing for complete hygiene.
  • Stain Removal - Penetrates deep into fabrics to remove stubborn stains and dirts effectively and prevent dirts from resettling on fabric.
  • Colour care - has lower pH than any other detergents to help preserve the original colour of fabric and is milder to hands.
  • Low Suds - low foaming profile that is easy to rinse off and prevent overflowing in washing machines.
  • Softener - vegetable based softener to soften fabrics for baby's comfort.
  • Brightens, whitens and freshens fabric.
  • Biodegradable and phosphate-free - environmental friendly
SGD 30.90 -16%
SGD 36.90
PUREEN HYPO-ALLERGENIC DETERGENT 1000ML (H-A-D) X 3 BOTTLES
(1 reviews)
  • Leaves no chemical residue on fabric - Does not irritate delicate skin (hypo-allergenic). - Leaves fabric naturally soft with a fresh, clean scent. (Does not require softener). - Increases cloth life-expectancy.
  • Cleans all the way to the fibre - Effective in removing stains and odours i.e. grease, blood, tar, ketchup, pine sap, red clay, mildew, grass.
  • Fragrance-free; No Bleach & No Phosphate; No Enzyme & No Brightener - Colour care . - Does not irritate delicate skin (hypo-allergenic).
  • Biodegradable, Vegetable surfactant - Environmental Friendly.
  • Irritant Contact Dermatitis A type of skin rash that is triggered by substances that irritate the skin such as chemicals, perfumes, soap or detergents. Symptoms include redness, swelling and itching. This reaction usually worsens the longer the skin is in contact with the offending substance. It can be frequently found on the hands and other exposed parts of the body.
  • Allergic Contact Dermatitis A rash commonly caused by fragrances or dyes that the skin is allergic (reacting) to.
  • Diaper Rash Most diaper rashes are caused by prolonged exposure to wetness and contact with trapped irritants from human waste products, such as bacteria and enzymes present in faeces and ammonia from stale urine. Another trigger factor is the allergic reaction to lingering detergent or softener found in cloth napkins.
  • For Babies’ Delicate Skin: Don’t take chances. Use Pureen H-A-D Detergent to wash baby’s clothes to prevent skin rashes & allergies.
  • For Adult with Sensitive Skin: Use Pureen H-A-D Detergent to wash your clothes to prevent skin rashes & allergies.
SGD 35.70 -8%
SGD 38.70
Pureen Liquid Cleanser Refill Pack (Mint) 600ml
  • Effective in removing milk fats and stains
  • Safe for cleaning baby accessories
  • Convenient for washing baby accessories
  • Safe for cleaning fruits and Vegetables
  • Flavor: Mint
SGD 6.80 -1%
SGD 6.90
Pureen A-B-D Detergent Powder 1.2kg box
(1 reviews)
  • Powerful oxidising action that kills harmful germs effectively
  • Superb cleaning action that removes stubborn stains and dirts
  • Contains Perborate that bleaches safely for both white nappies and coloured clothing.
  • Brightens fabrics
  • Unique fragrance that leaves fabrics smelling fresh
  • No pungent odour even after overnight soaking
SGD 8.10 -1%
SGD 8.20
Pureen Yogurt Head To Toe Wash Raspberry 750ml bottle
  • Enriched with natural yogurt
  • Helps to nourish and moisturize skin
  • Refreshing scent and rich lather will more fun
  • More excitement to kid's bath time
  • Ideals for adults too
SGD 8.50 -15%
SGD 10.05
PUREEN BABY WIPES (SCENTED - PINK) 100'S X 24 PACKS
(2 reviews)
  • Made of soft and thick cottony material
  • Alcohol Free & Paraben Free
  • Hypoallergenic & Dermatologically Tested
  • Enriched with soothing Aloe Vera and moisturising Vitamin E
SGD 79.20 -29%
SGD 111.60
PUREEN BABY WIPES (SCENTED - PINK) 2X30'S X 12 PACKS
  • Made of soft and thick cottony material - Gently and effectively cleans your baby’s delicate skin
  • Alcohol Free & Paraben Free - Does not irritate your baby’s delicate skin
  • Hypoallergenic & Dermatologically Tested - Proven not to induce skin irritation and allergic reaction when used on allergic skin
  • Enriched with soothing Aloe Vera and moisturising Vitamin E - Protect and care for the skin
  • For Babies: Keep babies fresh and clean. Use at changing time, mealtimes, playtime, at home or on the go
  • For the entire family: Ideal for 101 cleaning purposes. Eg. Make-up removal, travelling and sports.
  • 3 years from date of manufacturing
SGD 31.20 -24%
SGD 40.80
Pureen Baby Head To Toe Wash 750ml x 12 bottles (Carton Pack)
  •  Cleanses baby's entire body, from head to toe conveniently.
  •  Unique 'Tear-free' formula that is gentle to the eyes and skin.
  • Enriched with Pro-Vitamin B5 and Vitamin E to care for baby's delicate hair, scalp and skin.
  •  Mild enough for everyday use.
  •  Ideal for adults too.
SGD 72.00 -25%
SGD 96.00
Pureen Liquid Cleanser (No Flavour) 750ml bottle
(1 reviews)
  • Effective in removing milk fats and stains.
  • Safe for cleaning baby accessories, fruits and vegetables.
  • Convenient for washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys) 
  • Safe for Washing Fruits and Vegetables 
  • No Flavour
SGD 8.90 -1%
SGD 8.95
PUREEN A-B-D DETERGENT POWDER 1.2KG X 3 BOXES
(1 reviews)
  • Kills Germ - Powerful oxidising action that kills harmful germs effectively.
  • Cleanses – Superb cleaning action that removes stubborn stains and dirts.
  • Non-Chlorine Bleach – Contains Perborate that bleaches safely for both white nappies and coloured clothing.
  • Brightens fabrics.
  • Freshens – Unique fragrance that leaves fabrics smelling fresh.
  • No pungent odour even after overnight soaking.
  • Super concentrated and biodegradable
SGD 19.20 -22%
SGD 24.60
PUREEN BABY WIPES (FRAGRANCE FREE) 2X100'S
  • Made of soft and thick cottony material
  • Fragrance Free
  • Alcohol Free & Paraben Free
  • Hypoallergenic & Dermatologically Tested
  • Enriched with soothing Aloe Vera and moisturising Vitamin E
SGD 9.40 -1%
SGD 9.50
PUREEN ANTIBACTERIAL HYGIENE WIPES 8X30'S
  • Formulated with Antibacterial Agent (Benzalkonium Chloride)
  • Laboratory tested to kill 99.9% of germs effectively
  • Made of soft and thick cottony material
  • Fragrance Free
  • Alcohol Free & Paraben Free
  • Hypoallergenic & Dermatologically Tested
  • Extra Moist & enriched with soothing Aloe Vera and moisturising Vitamin E  
SGD 11.70 -1%
SGD 11.80
Pureen A-B-D Liquid Detergent 2L bottle
  • Contains a powerful germicide that kills germs
  • No pungent odour even after overnight soaking
  • Combines highly effective ENZYMES that remove stubborn stains
  •  Anti-depository agent also prevents re-deposition of removed dirts, for more superb cleaning action
  • Cleans effectively and gentle on fabric
  • Easy to rinse and prevents overflow in washing machines
SGD 13.00 -8%
SGD 14.20
PUREEN LIQUID CLEANSER (NO FLAVOUR) REFILL PACK 600ML X 3 PACKS
(5 reviews)
  • Product Features: Effective
  • Effective in removing milk fats and stains. Safe
  • Specially formulated from plant based surfactants. Safe for cleaning baby accessories, fruits and vegetables. Convenient For washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys)
  • Just dilute 2.5ml (1/2 teaspoon) of Pureen Liquid Cleanser with 1L of water. Immerse the accessories into the solution and use Pureen bottle/teat brush to clean feeding bottles and teats. Rinse well with water. Use Pureen Sterilizing Tablets to sterilize the cleaned feeding accessories. For Washing Fruits and Vegetables
  • Dilute ¼ teaspoon of Pureen Liquid Cleanser with 5L water. Immerse the fruits and vegetables for around 5 minutes, clean them and rinse thoroughly with water.
  •   Packing: 600ml per pack
  •   Product Shelf-Life : 3 years from date of manufacturing
SGD 15.60 -25%
SGD 20.70
PUREEN BABY WIPES (FRAGRANCE FREE) 2X30'S X 3 PACKS
  • Made of soft and thick cottony material - Gently and effectively cleans your baby’s delicate skin
  • Fragrance Free - Gentle on skin even for sensitive skin
  • Alcohol Free & Paraben Free - Does not irritate your baby’s delicate skin
  • Hypoallergenic & Dermatologically Tested - Proven not to induce skin irritation and allergic reaction when used on allergic skin
  • Enriched with soothing Aloe Vera and moisturising Vitamin E - Protect and care for the skin
  • For Babies: Keep babies fresh and clean. Use at changing time, mealtimes, playtime, at home or on the go
  • For the entire family: Ideal for 101 cleaning purposes. Eg. Make-up removal, travelling and sports
SGD 9.90 -3%
SGD 10.20
PUREEN LIQUID CLEANSER (MINT) REFILL PACK 600ML X 3 PACKS
(1 reviews)
  • Product Features: Effective
  • Effective in removing milk fats and stains. Safe
  • Specially formulated from plant based surfactants. Safe for cleaning baby accessories, fruits and vegetables. Convenient For washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys)
  • Just dilute 2.5ml (1/2 teaspoon) of Pureen Liquid Cleanser with 1L of water. Immerse the accessories into the solution and use Pureen bottle/teat brush to clean feeding bottles and teats. Rinse well with water. Use Pureen Sterilizing Tablets to sterilize the cleaned feeding accessories. For Washing Fruits and Vegetables
  • Dilute ¼ teaspoon of Pureen Liquid Cleanser with 5L water. Immerse the fruits and vegetables for around 5 minutes, clean them and rinse thoroughly with water.
  •   Packing: 600ml per pack
  •   Product Shelf-Life : 3 years from date of manufacturing
SGD 15.60 -25%
SGD 20.70
Pureen Baby Yogurt Head To Toe Wash (Peach and Cherry Flavour) 750ml x 3 bottles
(1 reviews)
  • Enriched with Natural Yogurt - an excellent natural moisturizer for hydrating and soothing the skin, as well as conditioning hair.
  • It is rich in Protein, Lactic Acid, Vitamins, Minerals and Lipids.Mild & 'Tear-Free' formula - does not irritate the baby’s eyes or skin.
  • Enriched with Pro-Vitamin B5 & Vitamin E- provide extra care for baby’s delicate hair, scalp and skin.
  • Leaves baby’s skin soft and smooth with a refreshing Peach & Cherry scent.
  • Mild enough for everyday use.
  • Ideal for adults too.
  • Peach & Cherry Flavour
SGD 19.50 -19%
SGD 24.00
PUREEN KIDS YOGURT HEAD TO TOE WASH (MANGO PEACH) REFILL PACK 600ML
(1 reviews)
  • Product Features:
  • Enriched with natural yogurt, which helps to nourish and moisturize skin, as well as condition hair.
  • Your skin and hair will glow with health and vitality.
  • The sensational, invigorating scents (vanilla, apple, peach mango, raspberry and bubble gum) and rich lather will add more fun and excitement to your kids’ bath time.
  • Ideal for adults too. Usage:
  • Pump/pour sufficient amount of the formulation on palm or sponge. Apply, lather and rinse off. Packing: 600ml per pack Product Shelf-life: 3 years from date of manufacturing
SGD 6.90 -4%
SGD 7.20
Pureen Yogurt Head To Toe Wash Natural 750ml bottle
  • Enriched with natural yogurt
  • Helps to nourish and moisturize skin
  • Refreshing scent and rich lather will more fun
  • More excitement to kid's bath time
  • Ideals for adults too
SGD 8.50 -15%
SGD 10.05
PUREEN BABY WIPES (FRAGRANCE FREE) 2X30'S X 24 PACKS
  • Made of soft and thick cottony material - Gently and effectively cleans your baby’s delicate skin
  • Fragrance Free - Gentle on skin even for sensitive skin
  • Alcohol Free & Paraben Free - Does not irritate your baby’s delicate skin
  • Hypoallergenic & Dermatologically Tested - Proven not to induce skin irritation and allergic reaction when used on allergic skin
  • Enriched with soothing Aloe Vera and moisturising Vitamin E - Protect and care for the skin
  • For Babies: Keep babies fresh and clean. Use at changing time, mealtimes, playtime, at home or on the go
  • For the entire family: Ideal for 101 cleaning purposes. Eg. Make-up removal, travelling and sports
SGD 57.60 -29%
SGD 81.60
Pureen Liquid Cleanser (Orange Flavour) 750ml bottle
  • Effective in removing milk fats and stains.
  • Safe for cleaning baby accessories, fruits and vegetables.
  • Convenient for washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys) 
  • Safe for Washing Fruits and Vegetables 
  • Orange Flavour
SGD 8.90 -1%
SGD 8.95
Pureen Liquid Cleanser (Mint Flavour) 750ml bottle
  • Effective in removing milk fats and stains.
  • Safe for cleaning baby accessories, fruits and vegetables.
  • Convenient for washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys) 
  • Safe for Washing Fruits and Vegetables 
  • Mint Flavour
SGD 8.90 -1%
SGD 8.95
PUREEN BABY WIPES (SCENTED - PINK) 2X30'S X 3 PACKS
  • Made of soft and thick cottony material - Gently and effectively cleans your baby’s delicate skin
  • Alcohol Free & Paraben Free - Does not irritate your baby’s delicate skin
  • Hypoallergenic & Dermatologically Tested - Proven not to induce skin irritation and allergic reaction when used on allergic skin
  • Enriched with soothing Aloe Vera and moisturising Vitamin E - Protect and care for the skin
  • For Babies: Keep babies fresh and clean. Use at changing time, mealtimes, playtime, at home or on the go
  • For the entire family: Ideal for 101 cleaning purposes. Eg. Make-up removal, travelling and sports.
  • 3 years from date of manufacturing
SGD 9.90 -3%
SGD 10.20
Pureen Liquid Cleanser (Orange Flavour) 750ml x 3 bottles
  • Effective in removing milk fats and stains.
  • Safe for cleaning baby accessories, fruits and vegetables.
  • Convenient for washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys) 
  • Safe for Washing Fruits and Vegetables 
  • Orange Flavour
SGD 19.50 -27%
SGD 26.85
Pureen Liquid Cleanser (Mint) Refill Pack 600ml x 12 packs (Carton Pack)
(1 reviews)
  • Effective in removing milk fats and stains
  • Safe for cleaning baby accessories
  • Convenient for washing baby accessories
  • Safe for cleaning fruits and Vegetables
  • Flavor: Mint
SGD 57.60 -30%
SGD 82.80
Pureen Liquid Cleanser (No Flavour) 750ml x 12 bottles (Carton Pack)
  • Effective in removing milk fats and stains.
  • Safe for cleaning baby accessories, fruits and vegetables.
  • Convenient for washing baby accessories (Feeding Bottles, Teats, Pacifiers and Toys) 
  • Safe for Washing Fruits and Vegetables 
  • No Flavour
SGD 72.00 -33%
SGD 107.40
PUREEN ANTIBACTERIAL HYGIENE WIPES 8X30'S X 6 PACKS
  • Formulated with Antibacterial Agent (Benzalkonium Chloride)
  • Laboratory tested to kill 99.9% of germs effectively
  • Made of soft and thick cottony material
  • Fragrance Free
  • Alcohol Free & Paraben Free
  • Hypoallergenic & Dermatologically Tested
  • Extra Moist & enriched with soothing Aloe Vera and moisturising Vitamin E  
SGD 52.20 -26%
SGD 70.80
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